Introduction The global streaming services industry continues a trajectory of robust expansion, supported by increasing internet access and mobile device usage worldwide. User adoption is rising as more consumers prefer on-demand viewing over traditional linear television due to convenience and broader content selection. This trend has enabled streaming platforms to challenge and, in some cases, surpass traditional TV usage in combined viewer hours across many regions. Streaming services have grown rapidly, with the global video streaming market reaching around $674 billion in recent years. Usage is high, as 85% of people stream online TV daily, and subscribers number in the billions worldwide. Emerging trends include AI personalization and live content integration. Key Statistics – Streaming Market Overview and Trends The global live streaming market was valued at USD 38.87 billion in 2022 and is expected to expand sharply to nearly USD 256.56 billion by 2032, advancing at a 28% ...
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